It makes sense to me that big pickup trucks are advertised during football games. That’s probably as concentrated a demographic as you can hope for when it comes to potential truck-buyers. And I should probably also say that I personally am not in the market for a pickup truck. Even so, I find almost all the football-game ads for big American pickup trucks intensely irritating, because it seems all they can do is wave the flag, show some dirt-throwin’ four-wheeling in a meaty American landscape, and recite some terse, muscular copy that implies a relationship between horsepower and patriotism. I don’t even object to this in principle. It’s just dull and sad when you see it done over and over and over. Don’t those marketers have just a little more faith in the imagination of the American consumer?
Because of all this, I was so happy to see this great ad for a pickup truck that is completely set in World of Warcraft (“Did you see me lay down the law?! I am the lawgiver!”).
At last, a truck marketer with some imagination! And… it’s for a Toyota Tundra. If I were in the market for a truck, this ad would make me want to buy Japanese. Please please please Detroit, let us out of the tiny box you think we’re in.
(also spotted on metacool)