It makes sense to me that big pickup trucks are advertised during football games. That’s probably as concentrated a demographic as you can hope for when it comes to potential truck-buyers. And I should probably also say that I personally am not in the market for a pickup truck. Even so, I find almost all the football-game ads for big American pickup trucks intensely irritating, because it seems all they can do is wave the flag, show some dirt-throwin’ four-wheeling in a meaty American landscape, and recite some terse, muscular copy that implies a relationship between horsepower and patriotism. I don’t even object to this in principle. It’s just dull and sad when you see it done over and over and over. Don’t those marketers have just a little more faith in the imagination of the American consumer?
Because of all this, I was so happy to see this great ad for a pickup truck that is completely set in World of Warcraft (“Did you see me lay down the law?! I am the lawgiver!”).
At last, a truck marketer with some imagination! And… it’s for a Toyota Tundra. If I were in the market for a truck, this ad would make me want to buy Japanese. Please please please Detroit, let us out of the tiny box you think we’re in.
(also spotted on metacool)
Rambles Blog at Star Chamber 
That’s the first YouTube video I’ve ever watched more than once. . . And I don’t even play World of Warcraft. Does liking that make me a big dork?
— Jeff “Not a Dork” Mather
No, liking this makes you a dork:
(Warning: Adult Language)
Leeeeroy Jeennnkins!