The cheesecake that came back:

The cheesecake that came back: longtime readers of the Star Chamber may remember a piece in which I offered an Eli’s cheesecake to the first person who sent me a postcard. It took a while, but by the following June someone had actually claimed the cheesecake. Skip to the present… I just received an email from Marc Schulman, president of Eli’s Cheesecake. He was tickled to hear that I sent a reader one of his cheesecakes, so now he’s sending me one. Now that’s technology working for you: if it hadn’t been for search engines, I never would’ve gotten a cheesecake. Thanks, Google!