Send your name to Mars. NASA will put your name on Mars for free. No catch. But it’s a pretty cerebral kind of stunt. Your name will be data-compressed and encoded on a CD-ROM that then gets mailed to Mars. Catch this snazzy marketing line: “Everyone on Earth who has ever dreamed of being an explorer on an alien planet will want to go along for the ride as we explore the surface of Mars” invites Dr. Ed Weiler, Associate Administrator for the Office of Space Science. That’s seems like a stretch, but then again, it’s a pretty irresistible gimmick. Hats off to the Mars minders.