This reminded me of something I had recently read on Jay Rosen’s PressThink blog: Top Ten Ideas of ’04: “Content Will be More Important than its Container”. In it he talks about how mainstream media is losing control of the branded container that surrounds their words. He quotes Tom Curley, CEO of the Associated Press, as saying “Content will be more important than its container… That’s a big shift for old media to come to grips with… Killer apps, such as search, RSS and video-capture software such as Tivo — to name just a few — have begun to unlock content from any vessel we try to put it in.” Later in the same piece, Rosen mentions that John Markoff glibly plays down blogs and feeds.
When Markoff said that in ten years he would still be “writing for paper,” he had overlooked something rather important. Already in 2003, a majority of Times readers were online. Markoff and most of his colleagues believe they work for a print newspaper with an online edition. Psychologically, they’re still writing for “the paper.” For most of the readers, however, the New York Times is an online newspaper that also sells a print edition.
Perhaps I should assume that many of you have never seen the print version of the Paracelsus Rambles weblog. So sad.