Give a meme a name and it just might take off. By way of Jon Udell, I discovered that Dave Winer has given a name to my preferred feed reading technique: river of news. The basic idea is this. If you’re going to look at a bunch of little text items like RSS feed snippets, you can go visit them one by one, or you can glue them all together and scan through the whole thing at one go. If you like the one by one approach, your favorite interface will probably be a three-paned affair like a typical newsreader. I hate this. I want to read something that feels like a newspaper column. The first feed aggregator I really went for was called Aggie, and it just mashed everything into one giant HTML page. Dirt simple, but it worked like a charm. Aggie is defunct, but not to worry, because the mighty Bloglines picked up where Aggie left off. Bloglines doesn’t make you clicky-click click on everything to read it. And now I have a name for it.