Witness the hive mind in action at popurls.com. It’s the next logical step after popularity aggregation websites like digg.com, furl.net, and del.icio.us: take all of the popularity aggregation websites and aggregate them into a one giant meta-popularity conglomeration. Obviously we’re not out of meta’s yet… one can imagine this process continuing for a few more generations. What I worry about, though, is what happens when we have a meta-meta-meta-meta-popularity list that’s been winnowed down to one single URL so irresistably popular that it amounts to an informational black hole. There’s a chance that everyone on the planet could click on it at exactly the same moment, thereby imploding the metaverse and taking down this sector of space-time. It makes me shudder to think that the apocalyptic singularity may result from a bad video of teenagers lip-synching to an old Backstreet Boys song.
Potential catastrophes aside, popurls.com is a pretty entertaining place to graze. It feels to me like a slice through the Great Brain. Or maybe an MRI snapshot of the hive at work.