As long as we’re talking about environmentalism and eco-tainment, I watched some of Six Degrees Could Change the World on the National Geographic Channel tonight (I sure do watch a lot more National Geographic and Discovery programming since I got a high-definition TV). The show is all about the dramatic damage that a few degrees of aggregate global warmth can do. Not surprisingly, it was pretty disturbing stuff, but here’s what really shocked me: one of the sponsors was Hummer!
That’s the same Hummer that is perhaps the most obscenely fat-ass gas guzzler on the (rapidly warming) planet.
I just can’t figure it out… it’s so off-the-wall that it has to be either a bizarre passive-aggressive move of some kind, or else somebody in the marketing department has figured out some crazy-like-a-fox counterintuitive trend. Maybe people who love big cars experience thrilling schadenfreude as they watch maudlin environmentalists wring their hands. Maybe wealthy eco-warriors want to buy up Hummers simply to pull them off the market. Maybe the folks at Hummer realize there’s going to be a market for environmentalists-turned-survivalist who need some horsepower to get to their compound in Montana.
The speculation is fun, but I really am baffled by this. Anybody have any theories out there?