Stalking the wild chartreuse

Let’s say you’re a designer, a coutourier, and you’re trying to figure out what to do for your upcoming spring collection. You’ve been going through the Pantone color swatches, you’ve browsed through the Fashion Color Report (PDF), but nothing seems vivid and alive enough. What to do?


Well, if you’re Issey Miyake, you send a team of color experts on a trip to the Amazon to go hunting for wild colors. There’s something so marvelously obsessive and wacky about this that I can’t help but be impressed. ColourLovers does a nice job breaking it down for us:

Dai and his team traveled with a huge collection of cloth colour samples. They tested these against trees, leaves, bark and mud to find the palette of the forest.

I just love the image of intrepid explorers deep in the jungle, wearing pith helmets and mosquito netting, hard up against the buttressed roots of a ceiba tree, and armed only with … a stack of color swatches.

The Issey Miyake site and full video can be found here.

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