Have you seen the Baby Name Wizard’s NameVoyager yet? It’s the product of the prolific and masterful Martin Wattenberg and his wife and baby name consultant Laura Wattenberg (she maintains an entertaining baby name blog). Martin is a scientist/artist at IBM Research in Cambridge, Massachusetts. We were actually lucky enough to have him give a guest lecture at our company about, among other things, the NameVoyager. One of the things he mentioned in his talk was that this work, more than any of the official research he was doing, resonated with people throughout the company, including the folks in the executive suite. This collaborative work between him and his wife helped IBM VPs understand more than anything else before it the value of effective data visualization.
The NameVoyager perfectly encapsulates that golden rule of entertainment: if you want to fascinate your audience, put them in the show. Show me me, and you’ve got me by the eyeballs. Naturally the first thing anyone does with the NameVoyager is try their own name. And then it’s off to the races: spouse name, sibling names, and parent names in short order. Then you start to notice the cultural trends. My favorites are names you might imagine on a woman’s bowling shirt. Betty. Carol. Barbara. Joan. They were all teenagers together in the mid-century, and then they faded from view.
My friend and amateur genealogist Jay Czarnecki recently sent me some of his own observations on the NameVoyager. Here’s what he has to say.

